Good or Great?

In Dr. Marc Cooper's book, Mastering the Business of Practice, he states: 

Good is the enemy of great. Good makes you complacent. Good makes you comfortable. Good diminishes your willingness to take risks. Good forces you to play it safe. You will never move your practice to great by reducing risk. So, first you have to be willing to risk good. But most dentists are too risk-­averse to make that leap. The first question you have to answer for yourself is this: Is "good enough" really good enough? If it is, you will never have a great practice. 

What does it take to move from Good to Great in dentistry? Most are aware of the classic book by Jim Collins, Good to Great. It identifies companies that have separated themselves from their competition and developed Great companies. There are distinct differences between the reality of the public companies Jim Collins compared and dental practices. 

The industry itself has been limiting for dentists. I have been identifying a vision for the industry to shift to practicing in a We environment and leaving the I. Through collaboration and alliance, we can develop Synergy. In addition, moving to a supported setting in which a management team is there as a supportive team to be a true resource to doctors can allow a shift from the struggles of achieving a good practice, to the ability to become a great practice. 

There are many essential factors that are necessary in the development from good to great. 

• Clear Vision
• Leadership
• Focus (Hedgehog concept)
• A supportive team 
• Integrity

The Professional Dental Alliance has the vision to be the company where dentists go from Good to Great. 

Join the evolution of the industry.